FIZZ is a brand for those who need a little lift me up after a long day of work. I was inspired by the retro inspired computer age design of the 90s and early 2000s. This is the very first branding project I worked on. We were assigned to take a pre-existing logo that we made and create a soda can label and branded box for a special edition release of the product. The Key words for this branding project were: bubbly, energetic, and innovative.